Reviewed · CHEESE & WINE TASTINGS
Exclusive Cheese Walk & Dutch Wine Discovery
Amsterdam has plenty of cheese shops, but this experience gives the cheese a place in the city. You walk from Spui to the Jordaan, buying selected cheeses along the way, then sit down with two glasses of Dutch wine at Design & Wijn. Michael, the guide, brings years of cheese-buying and shop-owning experience to the table.
I like two things here. First, the walk connects food with real Amsterdam neighborhoods, rather than keeping you in a tasting room. Second, you learn useful skills: how to choose, cut, store, serve, and pair cheese. The main consideration is that the wine portion is a paired tasting of two glasses, not a large-scale wine seminar.
Key points at a glance
- Cheese shopping becomes part of the lesson: You visit two serious cheese shops in the Nine Streets and select what you will taste later.
- Michael leads a small group: With a maximum of eight people, the walk can feel personal and conversational.
- The route links central Amsterdam neighborhoods: Spui, the Nine Streets, the Anne Frank House area, and the Jordaan all fit into one outing.
- Dutch wine gets the final spotlight: At Design & Wijn, your cheeses are served with two special Dutch wines.
- The tasting has practical value: You learn about cheese boards, storage, cutting, preparation, and pairings.
- Dietary needs can be handled: Naturally lactose-free cheeses, older pasteurized cheeses, and alcohol-free apple juice are available when needed.
A cheese walk with Amsterdam built into it

The clever part of this tour is its shape. You do not simply arrive at a shop, eat a few cubes, and leave. You begin in central Amsterdam, walk through several distinct neighborhoods, buy cheese with a purpose, and finish at a wine shop where the selections come together.
That structure gives the afternoon a pleasant rhythm. There is some city sightseeing, some shopping, plenty of conversation, and a seated tasting at the end. If you already have a full day of museums planned, this offers a lighter way to learn about Amsterdam through food.
Michael leads the experience. His background includes owning cheese shops and buying cheese professionally in several European cities. That matters because his advice goes beyond naming varieties. He can explain how to judge a cheese, how to build a balanced board, and how to avoid buying more than you can use.
The group is capped at eight people. That is a useful limit for a walk through narrow streets and small shops. It also gives you a better chance to ask questions, especially if your taste runs toward unusual, aged, soft, blue, or strongly scented cheeses.
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Starting at Spui and the Friday book market

The meeting point is outside The American Book Centre at Spui 12. The tour begins with a short introduction, around ten minutes, and sets the stage for the cheese discovery ahead.
Spui is a handy starting point in central Amsterdam. If your tour falls on a Friday, arrive early and browse the book market in the square. The stalls offer old and newer books, many in English, along with old prints and maps. This is not part of the formal tasting, but it is an easy extra stop before the group gathers.
The introduction is brief, which suits the tour. You do not spend the first half hour listening to a lecture. The point is to get moving and begin seeing how cheese shops and Amsterdam’s streets fit together.
The Nine Streets, where the shopping begins

From Spui, you walk into the Nine Streets, or Negen Straatjes. This compact area is known for small boutiques, canal bridges, and a more intimate feel than Amsterdam’s larger shopping streets.
Here you visit two cheese shops. The important detail is that the purchases are not random souvenirs. The cheeses selected here become part of the later tasting, so the shopping has a clear purpose. You can ask why one cheese was chosen over another, how different milk types affect flavor, and what makes a cheese suitable for a board or a wine pairing.
Allow about forty minutes for this section. The walk between shops adds context, while the shop visits give Michael room to discuss the products in front of you. This is one of the strongest parts of the experience for anyone who wants to take better cheese-buying habits home.
You should not expect a giant market-style display or a formal cooking class. The value is in the explanation and selection. If you normally grab a familiar slice of Dutch cheese and move on, this is where the experience begins to widen your choices.
Passing the Anne Frank House and entering the Jordaan

The route then passes the Anne Frank House and the North Church area before continuing into the Jordaan. You do not enter the Anne Frank House on this experience, so do not book this expecting an admission ticket or a museum visit.
Still, walking past the site helps you connect the tasting with Amsterdam’s central neighborhoods. The route is not only about food. Michael shares city stories and points out things you might otherwise pass without noticing. The walk gives you a useful bridge between the busy canal center and the quieter streets of the Jordaan.
The Jordaan section takes about thirty minutes. It is a good place to slow down, look at the canals and bridges, and hear more about the area before the tasting begins. On Saturdays, Noordermarkt is known for its cheese market, so the route has an especially good food connection on that day, although the market itself is not guaranteed as part of every departure.
The walking is moderate rather than strenuous. You should wear comfortable shoes, since the experience lasts about three hours and includes several neighborhood connections. Public transportation is nearby, but the tour itself is primarily on foot.
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The Jordaan and the final stop at Design & Wijn
The final stop is Design & Wijn on Haarlemmerdijk, a favorite shopping street for the guide. This shop focuses on Dutch wine, which gives the experience a distinctive ending.
Here you sit down with the cheeses purchased earlier and taste them with two glasses of special Dutch wine. The timing matters. By waiting until the final stop, the tour creates a complete meal-like moment from ingredients you have helped choose.
Dutch wine is not as familiar to many visitors as Dutch cheese. That makes this section particularly useful if you want to try something beyond the standard beer-and-cheese pairing. The wine portion is not described as a broad flight with many pours. You should expect two glasses and a focused pairing session.
The setting also gives the group a chance to ask practical questions. You can discuss which cheese suits which drink, how to arrange a board, and how to serve different textures together. Past outings have also included alcohol-free drinks, beer, or a pub setting, so the exact pairing format can vary with the group and the occasion. The advertised experience is centered on Dutch wine at Design & Wijn, however, and that is what you should plan for.
The tour ends at Haarlemmerdijk 129, about a fifteen-minute walk west of Amsterdam Central Station. That is convenient if you are heading back to the station, though you should allow extra time if you have a train to catch.
What Michael adds to the experience
The guide is more than a person leading you from one address to another. Michael’s enthusiasm for cheese shapes the afternoon, but the useful part is how practical his advice can be.
You learn how to choose cheese for a mixed board, rather than buying several items that all taste alike. The tasting can include contrasts such as soft cow’s milk cheese, goat cheese, a strong washed or smelly cheese, a hard cheese, and blue cheese. The exact selection changes, but the aim is to show range.
You also get advice on cutting and storing cheese. Those small details are valuable because cheese can be expensive, and poor storage can quickly spoil a good purchase. Michael’s experience as a cheese buyer gives the conversation a working, hands-on quality.
His city recommendations are another useful extra. During the walk, he can point out places to eat and areas worth revisiting. Some people may want the food lesson above all else, while others will appreciate gaining a better sense of Amsterdam’s central neighborhoods.
The tone is friendly and personal. The supplied information describes Michael as passionate, personable, and eager to connect food with people and daily life. That matters for a small group. A dry product lecture would not make the walk memorable, but a guide who enjoys telling stories can keep the three hours moving.
How much walking and sitting to expect
This is a walking tour first and a tasting second. The route includes Spui, the Nine Streets, the Anne Frank House area, the North Church, the Jordaan, and Haarlemmerdijk. The listed stops add up to roughly three hours, with the final ninety minutes reserved for the wine and cheese experience.
You will spend the early part outdoors and on your feet. The last part gives you a place to sit, eat, drink, and talk. That balance works well for a relaxed afternoon, but it may not suit someone who wants a tasting with no walking or someone seeking a fast sightseeing route.
The experience is offered in English. Most people can participate, and the route is near public transportation. Since the group is limited to eight, the guide can usually keep the pace conversational rather than trying to manage a large crowd.
Book well ahead if your dates are fixed. The experience is commonly reserved around 41 days before the start date, which suggests that popular dates may fill before your arrival.
Dietary needs, age limits, and the wine question

The provider gives clear options for several common needs. If you are lactose intolerant, Michael can choose cheeses that are naturally lactose-free. If you are pregnant, he can select older pasteurized cheeses for you.
Children under 18 are served apple juice instead of alcohol. That means families are not automatically excluded, though you should remember that the central focus remains cheese, wine, and an adult tasting setting.
If you do not drink alcohol, ask for the alcohol-free option when booking or before the tour begins. The available information confirms apple juice for children and notes that some past outings have included alcohol-free drinks. It does not promise a separate nonalcoholic wine tasting.
The tour is offered in English only. Anyone with a severe allergy should confirm details before booking, since the information provided addresses lactose intolerance and pregnancy but does not list every possible allergy.
Is the $126.15 price fair?
At $126.15 per person, this is not a cheap snack stop. You are paying for roughly three hours, a guided city walk, visits to two cheese shops, selected cheeses, two glasses of Dutch wine, and a group of no more than eight.
The value depends on what you want from Amsterdam. If you only want to taste a few inexpensive samples, the price will feel high. If you want a guide who can explain what you are tasting, show you parts of the city, and help you make better food choices later, the cost is more defensible.
The small group is important here. You are not being moved through a large tasting room. You have a chance to ask about a cheese you dislike, compare styles, and get personal advice for building a board at home.
It is also worth considering the included sightseeing. The tour takes you through several central areas you might visit anyway, but it gives those streets a clear food connection. You are paying for interpretation and access to selected products, not just for a route on a map.
Who will enjoy this most?
I would choose this for someone who likes food stories as much as food samples. It suits cheese lovers, curious eaters, couples, small groups of friends, and visitors who want an easy introduction to Amsterdam neighborhoods.
It is also a good first or second-day activity. You get restaurant suggestions, shopping ideas, and a feel for several central districts. If you enjoy the Nine Streets or Jordaan, you can return later and explore them at your own pace.
The experience may be less suitable if you want a large Dutch wine education, a full meal, or a museum visit. It is also not ideal for anyone who dislikes walking between stops. The cheese focus is broad and adventurous, so very cautious eaters may find some choices strong.
The free-cancellation policy allows you to cancel up to 24 hours before the start time for a full refund. Changes or cancellations made within 24 hours are not accepted for a refund, and the cut-off follows Amsterdam local time.
Should you book the Cheese Walk?
Book it if you want small-group food guidance tied to real Amsterdam streets. The strongest reasons are Michael’s practical cheese advice, the careful progression from shops to tasting table, and the chance to try Dutch wine in a focused setting.
I would book early, especially for a fixed date, and choose this near the beginning of your stay so you can return to the shops, markets, or neighborhoods that catch your eye. Skip it if your main goal is a long wine flight, a museum ticket, or a completely stationary tasting.
For the right eater, this is less about collecting samples than learning how to taste with attention. You leave with new cheese ideas, pairing skills, and a better sense of Amsterdam beyond the main sights.
FAQ
Where does the tour begin?
It begins at Spui 12, 1012 XA Amsterdam, outside The American Book Centre.
Where does the tour end?
It ends at Haarlemmerdijk 129, 1013 KE Amsterdam. This is about a fifteen-minute walk west of Amsterdam Central Station.
How long does the experience last?
The experience lasts approximately three hours.
What language is the tour offered in?
The tour is offered in English.
How large is the group?
The maximum group size is eight people.
Are drinks included?
Yes. The experience includes cheese paired with two glasses of Dutch wine at Design & Wijn. Children under 18 receive apple juice instead of alcohol.
Can the cheese be adjusted for dietary needs?
Yes. Michael can choose naturally lactose-free cheeses for someone with lactose intolerance and older pasteurized cheeses for someone who is pregnant.
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